Original data / Updated September 6, 2026
Willingness to pay by category
A gap is flagged willingness-to-pay when the person complaining signals they would pay for a fix. This is that share, per category. Computed from 988 validated gaps and 1,012 underlying complaints.
- Overall willingness to pay
- 93%
- Categories ranked
- 10
| Category | Gaps | Willing to pay | Avg intent |
|---|---|---|---|
| HR / Recruitingapp ideas | 29 | 97% | 79.6/100 |
| Real Estate / Local Operationsapp ideas | 52 | 96% | 73.6/100 |
| Security / Complianceapp ideas | 50 | 96% | 74.6/100 |
| Marketing Operationsapp ideas | 47 | 96% | 76.1/100 |
| Creator Operationsapp ideas | 43 | 95% | 71.2/100 |
| Dev Tools / SaaS Infrastructureapp ideas | 387 | 92% | 74/100 |
| Data / Analyticsapp ideas | 161 | 92% | 74.4/100 |
| E-commerceapp ideas | 61 | 92% | 76.3/100 |
| Finance / Accountingapp ideas | 69 | 91% | 76.7/100 |
| No-Code / Automationapp ideas | 78 | 90% | 72.3/100 |
Method: the classifier flags a gap willingness-to-pay when the complainant signals they would pay for a fix. Categories with fewer than 10 gaps are excluded from the ranking because a percentage over two or three rows is noise, not a signal.
Cite this data
Free to quote, chart and republish with attribution. Suggested citation:
Willingness to pay by SaaS category. DDMarketer analysis of 988 validated SaaS complaints. https://www.ddmarketer.com/stats/willingness-to-pay-by-category
Numbers recompute hourly from the live corpus, so cite the access date. How every figure is produced: methodology.
Explore the corpus behind these numbers
Browse every validated gap by category · App ideas mined from the same complaints · State of SaaS gaps report