Original data / Updated October 21, 2026
Willingness to pay by category
A gap is flagged willingness-to-pay when the person complaining signals they would pay for a fix. This is that share, per category. Computed from 1,267 validated gaps and 1,297 underlying complaints.
- Overall willingness to pay
- 92%
- Categories ranked
- 11
| Category | Gaps | Willing to pay | Avg intent |
|---|---|---|---|
| Sales / CRMapp ideas | 12 | 100% | 77.5/100 |
| Security / Complianceapp ideas | 85 | 95% | 73.5/100 |
| E-commerceapp ideas | 161 | 94% | 72.3/100 |
| Real Estate / Local Operationsapp ideas | 106 | 94% | 70.2/100 |
| Marketing Operationsapp ideas | 62 | 94% | 73/100 |
| Creator Operationsapp ideas | 53 | 94% | 68.9/100 |
| Dev Tools / SaaS Infrastructureapp ideas | 466 | 92% | 72.3/100 |
| Finance / Accountingapp ideas | 135 | 92% | 74.5/100 |
| No-Code / Automationapp ideas | 89 | 91% | 70.5/100 |
| HR / Recruitingapp ideas | 28 | 89% | 69.4/100 |
| Data / Analyticsapp ideas | 63 | 84% | 69.2/100 |
Method: the classifier flags a gap willingness-to-pay when the complainant signals they would pay for a fix. Categories with fewer than 10 gaps are excluded from the ranking because a percentage over two or three rows is noise, not a signal.
Cite this data
Free to quote, chart and republish with attribution. Suggested citation:
Willingness to pay by SaaS category. DDMarketer analysis of 1,267 validated SaaS complaints. https://www.ddmarketer.com/stats/willingness-to-pay-by-category
Numbers recompute hourly from the live corpus, so cite the access date. How every figure is produced: methodology.
Explore the corpus behind these numbers
Browse every validated gap by category · App ideas mined from the same complaints · State of SaaS gaps report