Build what the market is already paying to fix.

Metabase requires SQL knowledge for most setups. Looker Studio is free but limited. All require a modeled data layer to be useful.

Current CRMs do not provide a configurable table view that displays the date of the last email and the date of any upcoming calendar event for each deal, forcing users to rely on multiple views or manual notes.

CDP tools focus on event streaming, not entity resolution. Deduplication tools are enterprise-only. No mid-market identity resolution platform.

Existing CRM options are perceived as too slow to implement, too expensive, or not clearly tied to closing deals. The opportunity is a lightweight, affordable CRM with fast onboarding and deal-focused workflows.

Observability tools aren't audit-focused. No lightweight, developer-friendly audit log SDK that ensures completeness and correlation.

Airbyte is open-source but requires self-hosting for advanced features. Fivetran pricing scales unpredictably with row counts.

All require some level of technical skill. No truly conversational analytics interface that business users can use without training.

Google Sheets has the same problems. Airtable isn't a spreadsheet. No tool that combines Excel's flexibility with modern collaboration and governance.

Topaz's pricing increase and subscription model create affordability issues. Alternatives lack Aiarty's combination of natural results, speed, and one-time cost.

Current options lack personalized visualization based on individual ear anatomy and skin tone, forcing users to rely on guesswork.